Advertisements coming to Amazon Prime Video

Streamers can pay an additional monthly fee to keep ad-free streaming.

Amazon Prime Video will start including ads in movies and TV shows, starting from January 29th, 2024. 

Driving the news: Subscribers who want to continue watching content without ads will have to pay an additional $2.99 per month. 


  • The decision to include ads follows a model adopted by other major streaming platforms like Netflix and Disney, where they offer a dual model of revenue generation through ads and an ad-free experience at a higher fee.
  • Amazon plans to introduce advertisements in its Prime service in several countries, including the United Kingdom, other European countries, Canada, Mexico, and Australia, in the upcoming year.
  • Amazon says that it aims to have fewer ads compared to traditional TV and other streaming providers.
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