Amazon Prime Video will start including ads in movies and TV shows, starting from January 29th, 2024.
Driving the news: Subscribers who want to continue watching content without ads will have to pay an additional $2.99 per month.
- The decision to include ads follows a model adopted by other major streaming platforms like Netflix and Disney, where they offer a dual model of revenue generation through ads and an ad-free experience at a higher fee.
- Amazon plans to introduce advertisements in its Prime service in several countries, including the United Kingdom, other European countries, Canada, Mexico, and Australia, in the upcoming year.
- Amazon says that it aims to have fewer ads compared to traditional TV and other streaming providers.