USC athletics has become the first collegiate program in the nation to partner with a cannabis company.
USC announced last week that it has agreed to a deal with cannabis company Cookies.
The big picture: The sponsorship deal with Cookies will cover the football team, as well as the men’s and women’s basketball teams at USC.
- The deal comes after the NCAA announced earlier this year that it is removing cannabis from its banned substance list, since it is not considered a performance enhancing drug.
- Cookies will provide exclusive promotional items and on-site tailgate experiences at select USC athletics events throughout the year.
What they’re saying: “With the decision to open this category, it was our goal to find the right partner for USC Athletics, and we did just that with Cookies. Cookies is the global leader in CBD but also an innovative brand deep in life-style culture and wellness,” said Drew DeHart, Vice President/General Manager of USC Sports Properties, a branch of Playfly Sports. “We are excited for the Trojans to be a leader in collegiate athletics on and off the field, and today’s announcement continues to showcase just that.”
- “Cookies is thrilled to be a sponsor of USC Athletics for the upcoming 2024/2025 season,” said Berner, Co-Founder and CEO of Cookies. “California is our home state and for Cookies to be involved with a premier athletic program, in the oldest private college in the state of California, is incredibly exciting for us. We are honored and excited to be a sponsor and Trojans supporter alongside other globally recognized brands. Fight on!”
