Politics

Prepare for an Ad Apocalypse, Central Valley. GOP books millions in fall TV time for Valadao, Duarte.

With California’s primary election come and gone, the National Republican Congressional Committee will pour millions of dollars into the Central Valley in television advertising in the fall. 

Rep. David Valadao (R–Hanford) will be one of the principal beneficiaries of the advertising. Valadao is running for reelection in the heavily Democrat District 22 and will face Asm. Rudy Salas (D–Bakersfield) in the November election. 

The other target for NRCC advertising is the open 13th Congressional District and Modesto nursery owner John Duarte. 

Duarte placed second behind Asm. Adam Gray (D–Merced) as the pair advance to the November election. 

The NRCC revealed that it will spend $2.1 million in the Fresno-Visalia Media Market for both the 22nd and 13th Districts to support Valadao and Duarte, respectively. 

That market stretches from Merced County to southern Tulare County and Kings County.

The Bakersfield market will see a separate influx of $2.7 million in advertising from the NRCC on Valadao’s behalf. 

The television ad buys in the Valley are part of a larger $52.3 million spending spree the NRCC is placing in 28 markets nationally. 

Today’s $52 [million] investment is [a] warning shot to every vulnerable Democrat who decided they wanted to lose reelection instead of retire,” said NRCC Chairman Tom Emmer in a statement. 

“We are going to relentlessly remind Americans they are worse off than a year and a half ago because Democrats’ policies have created sky-high inflation, soaring violent crime and a crisis along our southern border. This fall voters are going to restore a Republican majority in the House and bring competent leadership back to Washington.” 

Wednesday’s announcement from the NRCC follows $125 million in spending committed from the Congressional Leadership Fund in April. 

The Congressional Leadership Fund, the super PAC arm of House GOP Leader Kevin McCarthy (R–Bakersfield), committed more than $4.6 million to support both Valadao and Duarte in the Central Valley.

Daniel Gligich is a reporter for The San Joaquin Valley Sun, focusing on Fresno State Athletics and the southern San Joaquin Valley. Email him at daniel.gligich@sjvsun.com.