Costa delivers a second elbow to Esmeralda Soria in new ad

Rep. Jim Costa (D–Fresno) appears to be taking his intraparty challenge by Fresno City Councilwoman Esmeralda Soria seriously.

After running an ad criticizing Soria’s comments about living paycheck-to-paycheck, citing her salary and city contracts obtained by her now-fiancée, Costa released a new ad featuring Soria on Friday.

This time, it uses Soria’s own words against her:

Friday afternoon, Soria’s retweeted the following comment from Fresno activist Sergio Cortes:

Later, Soria published her own response to the ad:

Costa also faces another Democrat, Merced resident Kim Williams, and Republican Kevin Cookingham in the March 3 Primary.

Staff reports from The San Joaquin Valley Sun staff.