Esmeralda Soria’s quiet campaign to oust Costa grows louder

The Fresno City Councilwoman has solicited political consultants, purchased a website, and held meetings in D.C. ahead of challenging Rep. Jim Costa.

For nearly 10 years, Rep. Jim Costa (D-Fresno) has been the subject of constant conservative criticism, as signs dotted farms across the San Joaquin Valley reading, in A-B-C fashion, “Anyone But Costa.”

Following two close-call victories over Republicans Andy Vidak in 2010 and Johnny Tacherra in 2014, Costa, 67, could face one of the most aggressive campaigns in his career.


Only this time, it’s coming from the left.

Fresno City Councilwoman Esmeralda Soria could be banking on being the Democrat that ousts the 14-year Congressman.

Currently, Costa has two opponents – Fresno Republican Kevin Cookingham and Merced Democrat Kim Williams.

Yet, for more than a month, Soria’s name has been floated to challenge the longtime Blue Dog Democrat. [mnky_ads id=”8872″]

Sources told The Sun that a prospective bid for Congress largely began when a separate prospective campaign to replace Asm. Joaquin Arambula (D-Fresno) was abandoned upon the latter’s acquittal on child cruelty charges.

At the outset of June, Soria – accompanied by her colleague, Miguel Arias – travelled to Washington, D.C. for a public meeting with liberal sensation Rep. Alexandria Ocasio-Cortez (D-Bronx/Queens).

But the trip to Washington had other implications.

Multiple sources at Fresno City Hall told The Sun that Soria met with EMILY’S List, a pro-choice political group known for its tremendous fundraising prowess, as part of a road test for a 2020 challenge to Costa.

Soria also was scheduled to meet with female candidate recruitment nonprofit IGNITE during the Capitol swing.

By mid-June, sources told The Sun that Soria sought the services of Sacramento political consultant Josh Pulliam and his firm, JPM&M, Inc. Pulliam and his firm are particularly known for their work with Latino outreach.

While Soria has worked behind the scenes, Costa has faced ups and downs.

Solidifying his Democratic bona fides, Costa swapped endorsements with California’s most-visible Democrat in 2020: U.S. Senator Kamala Harris.

Costa joined a small cadre of California House members to become early backers of Harris’ bid for the Democratic nomination for President.

Last Thursday, internal strife in the House Democratic Caucus would reach a boiling point and drag Costa into the fray.

Facing pressure from Blue Dog Democrats and the Problem Solvers Caucus (both of which Costa is a member), House Speaker Nancy Pelosi (D-San Francisco) advanced a Senate-led $4.6 billion emergency border aid package to President Donald Trump’s desk. [mnky_ads id=”8865″]

The move would anger Progressive Democrats in her caucus, leading Progressive Caucus co-chair Rep. Mark Pocan (D-Wis.) to angrily tweet that the Problem Solvers Caucus had “become the Child Abuse Caucus.”

Meanwhile, Ocasio-Cortez’s chief of staff, Saikat Chakrabarti, would tweet that the Blue Dogs were the equivalent of Jim Crow-era Southern Democrats.

Instead of “fiscally conservative but socially liberal,” let’s call the New Democrats and Blue Dog Caucus the “New Southern Democrats.” They certainly seem hell bent to do to black and brown people today what the old Southern Democrats did in the 40s.”

Chakrabarti would delete the tweet, but not before it went viral.

“Obviously, he doesn’t know what he’s talking about,” Costa remarked about Ocasio-Cortez’s chief to GVWire on Friday.

“We have some incredibly talented new members. I think some of them need to focus on how we work together as a caucus to get things done as opposed to these intramural fights that at the end of the day don’t solve any problems.”

In a thread related to Costa’s remarks, Fresno County Supervisor Steve Brandau tweeted Friday that he heard a rumor that Ocasio-Cortez would visit the Valley and endorse Soria over Costa.

Soria, for her part, denied the claim from Brandau arguing that he was “fabricating stories.”

While Costa addressed Twitter flak and Soria tamped down campaign rumors, the web domain was registered. [mnky_ads id=”8874″]

The domain was purchased by Pat Dennis, a Democratic consultant who departed Josh Pulliam’s JPM&M, Inc. in 2016 to start a new firm, Street Level Strategy.

A 2016 Capital Morning Report announcement of Dennis’ move notes that Dennis and Pulliam had “already begun partnering on business projects.”

Soria will face much rockier terrain than campaign rumors online. Look no further than the true campaign currency: cold hard cash.

With the second quarter of 2019 ending on Sunday, Soria has a shorter window to raise necessary funds without support from the Democratic Party, given the intra-party challenge.

That said, Costa finished the first quarter of the year in March raising just $106,134.78.

Costa’s nextdoor neighbor, Rep. TJ Cox (D-Fresno), raised $306,431.45 in that same span.

Despite lackluster funding figures to start 2019, Costa’s fundraising is known to pick up considerably as the election cycle progresses.

But the bevy of newly-formed progressive groups, such as the Justice Democrats, along with more established players, such as EMILY’s List, offer a vast array of support to a candidate like Soria that can push the Democratic Caucus to the left through primary challenges.

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