Australian wine conglomerate spends $900mil to acquire Paso Robles-based Daou Vineyards

The 16-year-old wine brand from Paso Robles has become one of the hottest in the luxury wine market, prompting the acquisition.

Australian-based wine conglomerate Treasury Wine Estates Ltd is set to acquire San Luis Obispo County-based Daou Vineyards for $900 million.

Driving the news: The acquisition includes the Daou brand, Daou Mountain Estate, four luxury wineries, and around 400 acres of vineyards in Adelaida District of Paso Robles.


  • The acquisition aligns with Treasury Wine Estates’ strategy to emphasize its luxury portfolio and expand its presence in key growth markets, particularly in the United States.
  • The deal is expected to accelerate Treasury Wine Estates’s focus on a portfolio that is increasingly luxury-led with a greater presence in key growth markets such as the U.S.
  • According to Joel Peterson, executive director of the Paso Robles Wine Country Alliance, the acquisition is a major development for the growth of the Paso Robles wine market.
  • Georges and Daniel Daou are expected to continue to be actively involved in the business after the transaction is completed.

The backstory: Daou Vineyards was founded in 2007 by brothers Georges and Daniel Daou and has been the fastest-growing luxury wine brand in the U.S. trade over the past year, known for its award-winning Cabernet Sauvignon-based Patrimony wines, consumer profile, and luxury experiences.

  • This acquisition follows other recent wine business transactions in the region in recent years including E&J Gallo’s purchase of Denner Winery and Constellation’s acquisition of Booker Winery.
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