Sun-Maid Growers of California held its 111th annual meeting on Saturday, highlighting another successful year.
Driving the news: Sun-Maid President and COO Steve Loftus delivered the main address to the growers, discussing the challenges of the past year as well as highlighting the major market wins and plans for future growth.
- Notably, he focussed on Sun-Maid’s plans for diversifying its dried fruit and snaking portfolios with future product launches on the horizon.
- Loftus noted that Sun-Maid was named a Best Managed Company for the fourth year running by Deloitte Private and the Wall Street Journal.
- Sun-Maid also has now had two consecutive years of successful growth for Plum, PBC – Sun-Maid’s first-ever acquisition.
- Plum went through a full rebrand and package design that focuses on transparency around ingredients and palate expansion this year.
What they’re saying: Some of the challenges Loftus discussed were the rapidly changing competitor landscape, shifting consumer habits and high inflation.
- “Despite unprecedented challenges, Sun-Maid continues to transform, achieve stronger sales, maintain strong customer service levels, and retain a highly skilled workforce,” Loftus said. “This year’s meeting theme, ‘These are the Golden Days,’ captures the passion, drive and energy our team has for growing this incredible business.”
