Fresno · Highlight

Spokeswoman for Firestone-Walker Brewing draws heat after poking fun at Fresno

Saturday night, Firestone-Walker’s 805 could arguably be considered Fresno’s second-most popular beer of choice. By Sunday, it became a pariah.

It began with a seemingly innocent tweet from superstar artist John Legend. Legend was in attendance at Fresno State’s heart-wrenching double overtime loss to the Minnesota Golden Gophers to cheer on his nephew (a member of the Minnesota squad)

Then Jemma Wilson, the communications manager for the Paso Robles-based Firestone-Walker Brewing, chimed in:

Locals, including Yahoo Sports writer Mike Oz, pushed back at Wilson – citing her employer’s heavy-handed marketing in Fresno.

Even Fresno City Councilman Luis Chavez joined in to knock the suds spokeswoman:

As more Fresno-based criticism rolled in, Wilson took her personal Twitter account private to hide it from additional salvos.

Others, including the parody publication The Raisin, cracked a few jokes of their own.

Alex Tavlian
Alex Tavlian is the Executive Editor of The San Joaquin Valley Sun and Executive Director of Valley Future Foundation. You can reach Alex at alex.tavlian@sjvsun.com.