Google reveals 2024 “Year in Search” report

The tech giant released the top trending searches of 2024.

Google released its annual “Year in Search” report for 2024, highlighting the top trending queries worldwide, which included news events, sports, entertainment and popular culture moments.

The big picture: Soccer and cricket, especially events like Copa América, UEFA European Championship, and ICC Men’s T20 World Cup, dominated the overall trending searches on Google in 2024.

  • In terms of news-specific searches worldwide, the focus was on the U.S. election, excessive heat and the Olympic Games.
  • The most searched individuals included U.S. President-elect Donald Trump, Catherine (Princess of Wales), U.S. Vice President Kamala Harris, and Algerian boxer Imane Khelif.
  • Entertainment trends featured Disney and Pixar’s “Inside Out 2” as the top trending movie, Netflix’s “Baby Reindeer” as the leading TV show, and Kendrick Lamar’s “Not Like Us” as the dominant song trend.
  • Notable global recipe trends revolved around queries for the Olympic village’s chocolate muffin, popularized by Norwegian swimmer Henrik Christiansen, while The New York Times’ “Connections” puzzle was the top game search.
  • Country-specific searches in the U.S. revealed interests in trends like the word “demure” and “mob wife aesthetic.”
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