AB InBev acquires majority stake in BeatBox

The brewing giant is moving to expand its “Beyond Beer” portfolio with a major investment in the popular ready-to-drink beverage brand.

Anheuser-Busch InBev announced plans to acquire an 85% majority stake in BeatBox, a U.S.-based ready-to-drink beverage company, for approximately $490 million.

The deal includes a path for AB InBev to potentially acquire 100% ownership of BeatBox after five years through a predetermined pricing formula.

What we’re watching: The transaction is expected to close in the first quarter of 2026, pending regulatory approval.

Zoom in: The acquisition aims to strengthen AB InBev’s “Beyond Beer” portfolio, which already features brands like Cutwater Spirits, NÜTRL Vodka Seltzer, and Phorm Energy.

  • The alcohol industry has faced declining consumption, especially in key markets like the U.S., due to health-conscious trends and broader retail slowdowns.
  • AB InBev recently reported its lowest quarterly profit growth since 2021 because of weak demand and currency volatility.
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