Calif.’s $200 million EV incentive program to require matching funds

New incentives for first-time EV buyers will demand matching contributions from manufacturers, as federal credits end and the market stalls.

California is proposing a $200 million electric vehicle incentive program, limiting eligibility to first-time buyers and requiring participating automakers to provide matching funds.

The big picture: The program aims to offset upfront costs for both new and used EVs, though specific incentive amounts have not been announced.

  • Eligible vehicles will be subject to price caps set by Congress in 2022.

Driving the news: The initiative follows the lapse of federal EV tax deductions – $7,500 for new vehicles and $4,000 for used EVs – after September 2024, which led to a sharp decline in EV sales during late 2024.

  • Governor Gavin Newsom revived the plan after the federal Clean Vehicle Rebate Program ended in 2023, which had previously allocated $1.49 billion for 586,000 vehicles over a decade.
  • Automakers are responding to declining EV sales: Stellantis will stop selling its plug-in hybrid Jeep Wrangler and Grand Cherokee, and GM will incur a $6 billion charge to retreat from certain EV investments.
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