Apple has unveiled a new headset, called “Vision Pro,” that will allow users to experience a new dimension between the virtual and real world.
Driving the news: The headset, equipped with 12 cameras, six microphones, and various sensors, will allow users to control it and various apps with just their eyes and hands.
- Apple also developed a technology to create three-dimensional digital versions of each user to display during video conferencing. The device will be released in stores early next year and will sell for $3,500.
- Apple’s new headset could become another milestone in the company’s history of releasing game-changing technology, even though the company hasn’t always been the first to try its hand at making a particular device.
- The company emphasized that it drew upon its past decades of product design during the years it spent working on the Vision Pro, which Apple said involved more than 5,000 different patents.
What they’re saying: Apple CEO Tim Cook hailed the arrival of the sleek goggles as the beginning of a journey that will bring a new dimension to powerful personal technology. The company emphasized that it drew upon its past decades of product design during the years it spent working on the Vision Pro, which Apple said involved more than 5,000 different patents.
- Wedbush Securities analyst Dan Ives said he expects the company to sell just 150,000 units during the device’s first year on the market. By comparison, Apple sells more than 200 million of its marquee iPhones a year.
- Since 2016, the average annual shipments of virtual- and augmented-reality devices have averaged 8.6 million units, according to the research firm CCS Insight.
- The firm expects sales to remain sluggish this year, with a sales projection of about 11 million of the devices before gradually climbing to 67 million in 2026.
