California Gov. Gavin Newsom signed legislation aimed at protecting Hollywood actors and performers from unauthorized use of artificial intelligence (AI) to create digital clones of themselves without consent.
The new laws address the lack of oversight in the entertainment industry and prioritize protecting workers from potential risks associated with AI technology.
The big picture: One law allows performers to opt out of existing contracts if vague language could enable studios to use AI to digitally clone their voices and likeness.
- This law will take effect in 2025 and is supported by the California Labor Federation and SAG-AFTRA.
- Another law prohibits the unauthorized digital cloning of deceased performers for commercial purposes without permission from their estates, in response to instances like a media company creating an AI-generated comedy special mimicking the late comedian George Carlin.
Driving the news: California becomes one of the first states to establish laws protecting performers from AI use. The legislation aims to balance promoting responsible AI use while also safeguarding performers’ rights.
- Supporters believe the new laws will foster innovation while opponents, including the California Chamber of Commerce, argue they may be unenforceable and lead to legal disputes.
What we’re watching: Governor Newsom is expected to sign more proposals concerning AI regulation, including addressing deepfakes in elections, by the end of September.
What they’re saying: “We continue to wade through uncharted territory when it comes to how AI and digital media is transforming the entertainment industry, but our North Star has always been to protect workers,” Newsom said in a statement. “This legislation ensures the industry can continue thriving while strengthening protections for workers and how their likeness can or cannot be used.”
