Ford reported a significant 14.2% increase in sales during the second quarter, surpassing the industry’s estimated 1.4% growth for the same period.
The big picture: Total new vehicle sales for Ford in the second quarter reached 612,095, with notable contributions from the F-Series trucks and electrified vehicles, including hybrids and electric vehicles (EVs).
- The F-Series trucks achieved their best second quarter performance since 2019, with a sales increase of 11.5% totaling 222,459 units. Overall, Ford sold 288,564 new pickups in the quarter.
- Sales of Ford’s electrified vehicles, which include hybrids and EVs, rose to 82,886 units during the second quarter, marking a 6.6% increase over the previous year. However, there was a 31.4% decline in pure EV sales, while hybrid sales witnessed a 23.5% increase.
Zoom in; In the first half of the year, Ford set a record by selling 156,509 EVs and hybrids, reflecting a 14.7% increase compared to the same period last year.
- Industry forecasters expected a modest growth in new vehicle sales for the second quarter, with a forecasted increase of 1.7% by Cox Automotive and 2% by Edmunds. The rise in sales was attributed to a robust market in April and early May, although June sales were anticipated to be softer.
- Following the implementation of 25% tariffs on imported vehicles and auto parts by President Trump earlier in the year, analysts anticipate a potential softening in demand if prices continue to rise.
- General Motors, a rival to Ford, reported a 7.3% sales increase for the second quarter and nearly 12% growth in the first half of the year. This growth was fueled by sales in trucks, crossovers, EVs, and gains in the luxury market, particularly led by Cadillac.
- South Korean automakers Kia and Hyundai both achieved their best-ever first-half sales results, with Kia up by 8% and Hyundai up by 10% from the previous year.
