Freevee, rebranded from IMDb Freedive in 2019, will no longer be available starting in August.
Content will be incorporated into Amazon Prime Video.
The big picture: Amazon assures that Prime members will retain access to a diverse range of content, with offerings from Amazon, MGM Studios, and multiple licensed movies and series.
- The decision to discontinue Freevee aligns with Amazon’s strategy to streamline the viewing experience for customers on its platform.
- Users who prefer ad-supported content previously available on Freevee are urged to make the transition to Prime Video to continue enjoying their favorite shows.
- Original programs from Freevee, including popular series like Bosch Legacy and Jury Duty, will still be accessible to Amazon Prime Video users.
- Freevee’s rebranding to Amazon Freevee in 2022 marked a shift in the company’s advertising-supported streaming service model.
The backstory: The streaming service had launched as IMDb Freedive but later evolved into Amazon Freevee, offering a mix of original series, select Prime content, and ad-supported programming.
What we’re watching: Users are advised to download the Prime Video app and login with their Amazon account to seamlessly transition from Freevee to Prime Video.
