Agriculture · Business · Highlight

Dos Equis, Tecate pile on Fresno Grizzlies sponsorship woes

Beer companies Dos Equis and Tecate announced Thursday they were dropping their sponsorship of the Fresno Grizzlies after the Triple-A baseball team aired a controversial Memorial Day video on Monday linking Rep. Alexandria Ocasio-Cortez to dictators Kim Jong Un and Fidel Castro.

The beer brands followed the move of Sun-Maid Raisins, who announced their decision to cancel a sponsored sign in center field on Wednesday night.

Adding insult to injury, Thursday was “Dos Equis Taco Thursday” at Chukchansi Park for the Grizzlies faceoff against the Salt Lake Bees.

Since the airing, the team has issued three apologies, including one via press conference, and announced it would be reprimanding the employee responsible for the video.

In tweets, the beer brands announced their cancelled sponsorships:

Currently, Tecate’s sponsorship includes the “Tecate Cantina” at Chukchansi Park. It’s large, illuminated sign remains on the left field line at the ballpark following the announcement.

Prior to the beer brands dropping their sponsorship, rumors swirled that the Raisin Bargaining Association, a marketing collective for the California raisin industry, was seeking to replace Sun-Maid as a sponsor with the Grizzlies.


ORIGINAL (5/29): The raisin marketer announced via press release on Wednesday night.

“We are deeply disappointed by the Memorial Day tribute video the Fresno Grizzlies aired on Monday,” the release reads. “Sun-Maid does not support the views or sentiments expressed in the video, nor does it condone the airing of it.”

“While the Grizzlies have apologized for this mistake, we are standing on the side of what we believe is right and terminating our sponsorship of the team.”

Sun-Maid is not listed as a major sponsor for the Fresno Grizzlies, but does have a sign along the wall in Chukchansi Park.

The San Joaquin Valley Sun
Staff reports from The San Joaquin Valley Sun staff.