Agriculture

Sun-Maid chief challenges Seinfeld to ride raisin harvester before tour stop

Sun-Maid CEO Harry Overly knows how to deal with the competition from Raisinets. Now he wants to deal with the man who made the rivalry a punchline.

Ahead of comedian Jerry Seinfeld’s tour stop in Fresno on Thursday, the raisin co-operative posted a video featuring Overly entitled “CEOs on Farms Talking Raisins,” playing off the title of Seinfeld’s web show “Comedians in Cars Getting Coffee.”

Seinfeld has long had a routine surrounding Sun-Maid’s decision to sell its own chocolate covered raisins in movie theaters, competing with Nestle’s Raisinets.

Seinfeld told David Letterman on the Netflix show “My Next Guest Needs No Introduction” that he’d rather to delve into his raisin material than talk about President Donald Trump on-stage.

The San Joaquin Valley Sun
Staff reports from The San Joaquin Valley Sun staff.